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Here are our top 5 ways marketing automation will help you find more of that elusive time:
Forbes Magazine listed Houston as #1 in the nation for manufacturing growth in May 2013. What has caused this growth? Cheap energy. Not oil. This time it’s natural gas which has been on an upward surge in production with the advent of “fracking” or hydraulic fracturing of shale fields.
The company’s revenue hinges on how well your sales team brings in the customers and sells products or services. No pressure here, right? But what can you do to create a winning team that consistently meets or exceeds goals without burning them out?
You hear about lead generation, lead nurturing, leads, leads, leads. But what makes a good lead good? Why is this lead good and that one not so good?
"Are you out of your gourd?", we can hear you say. Wasting our time on Facebook or Tweetster, or whatever they call those things? I’ve got real customers expecting my phone call and real manufacturing orders to fill.
Keeping up with the Kardashians really isn’t half as difficult as it is to keep up with changing trends in the marketing world. In these days of information overload and business changing at the speed of light, marketing managers (and everyone else!) don’t get time to follow the changing marketing trends. By subscribing to these marketing industry publications you can stay on top of your game and ahead of the pack.
Breaking Bad fans will know – even if you aren’t dealing in drugs, demand is everything, and unless you have buyers lined up you simply aren’t going to sell anything! But lining up buyers takes marketing effort. Sales buffs can say whatever they like, but if they don’t want to spend fruitless hours and days prospecting and cold calling for little return, you need to generate leads for them to work on. And to do that, inbound marketing has to stay at the top of your list of essential activities.
Images, both moving and still, rapidly gain the attention of most humans. It’s why we create company logos and select signature colors. It’s why video games and smartphones are so popular. They feed the craving for visual stimulation that our reptilian hind brain has evolved to focus on. Pinterest has become a powerful and very popular social media network based on this exact premise.
A specialist in inbound marketing has the tools and expertise to apply inbound principles to any business or industry. Your marketing team has the expertise in your particular business. Put them together and you have an unstoppable marketing dynamo.
If the employees ain’t happy, ain’t nobody happy. Everything gets paid forward; if your company culture breeds negative attitudes, your customers and cash flow will suffer. Productivity, innovation, collaboration and retention are all affected by company culture.
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