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Zizinya's Blog: Driving Growth w/ Online Marketing

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Score the Winning Goal by Setting a Personal Sales Goal

setting marketing goals

While every business sets goals for sales, a personal goal will go much further in reaching company goals. The goal set by someone else is rarely as motivating, in a positive way, as one you set for yourself. It’s personal and internal, something you control and you want to achieve. As you achieve it your business thrives because personal goals tend to be fought for and reached more often and more enthusiastically. “I want to” rather than “I have to.”

The Business Side of Golf - Networking and Building Relationships on the Course

golf meetings

Quite a bit of business is conducted on the golf course. It’s the perfect place; you are together with a group of others for hours at a time, perfect for getting to know them. It’s easier to get people to play a game than attend a meeting. Golf events are also excellent venues for promoting your business besides playing the links yourself. And it’s actually OK to be a duffer (not very good at it) if you handle yourself well.

Dos and Don'ts of Marketing Your Manufacturing Company

dos and don'ts of marketing

If you think spending at least a little part of your day sniffing around Google, taking a quick peek at relevant Facebook pages or updating your LinkedIn profile represents slacking, then you might be a good candidate for learning more about inbound marketing – today’s way to identify a target audience and speak directly to them.

Get Lean: Marketing Your Business Like a Well-Oiled Machine

well oiled marketing machine

The days of excess fat are over. No, we aren’t talking about your health, although that matters too. We’re talking about your business and how keeping it “lean” makes it possible for you to market it like a well-oiled machine. Why? Because it:

Would Tim Howard Make a Great Gatekeeper?


“Getting through the gate” has to be the first order of the day for a sales person. And when that gate is manned by the proverbial bulldog receptionist, you really have your work cut out for you. How often do you run into receptionists who think they’re Tim Howard? Often, I tell ya ... No question, with his record, Tim would make a great gatekeeper. So how would you get past him? Believe it or not, with the right marketing strategies you can turn your local “Tim” into one of the resources your sales team can use to your benefit.


Become a Lean, Mean Manufacturing Machine

lean mean marketing machine

What does it mean to be lean?


Build a Trusted Relationship and Stop Worrying about Your Not-So-Secret Sauce

secret marketing sauce

Apparently there are many businesses that still think they have a secret weapon, an edge that their competitors would use successfully against them if the secret was revealed. These businesses think that by limiting the amount of information they publish they will keep their secret sauce recipe from those who want to outsell them.

Fix These 3 Problems Dividing Your "Smarketing" Team

fixing smarketing issues

As a refresher, “smarketing” is sales and marketing cooperating and collaborating to increase sales. Wait! Don’t stop reading; it can happen!

Is Your Manufacturing Company Innovative Enough for the Future?

innovation in manufacturing marketing

When you’re talking “innovative manufacturing companies,” it’s only natural to think in terms of improving supply chain management, filling skills gaps and other opportunities that position your business for success in an increasingly competitive environment. No less a source than Forbes magazine recently outlined six innovative ideas for manufacturing, and all of them leaned toward talent, technology and trend-watching.

Does Marketing Automation Increase Operations Efficiency?

efficient marketing

Ok, so the idea behind marketing automation is that it increases the operational efficiency of your business while boosting your revenue generation. It supposedly makes the “routine and repeatable” tasks happen without human intervention, such as:

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