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There’s nothing like a UR-zilla to send users into panic mode. After all, if you saw marketing content that begged you to “visit us at http://www.http://supersimpleandeasy.com/home/?#$%/subsubsubdomain/?p=48383” ... would you?
If only branding today worked as simply as it did in the past. If only you could just take a hot branding iron and sear your name and messaging into the leathery hides of your customers … problem solved.
Think back to the days of newspaper’s dominance, when breaking news compelled newsboys to stand at the street corner yelling, “Extra, extra!” (At least that’s how it happens in those old movies.)
Social media isn’t just for teenagers anymore. Brands in every industry are using social media to connect with their customers, build brand loyalty, and create conversions. Where do these magical conversions come from, you ask? Conversation – lots of it.
Evergreen content. No, we aren’t talking trees or even anything organic, in the true sense of the word. What we are talking about is content that will work for your website for many years to come. Have you ever read an article online that gave you really useful information such as pricing or statistics you really needed? Exciting, isn’t it—until you find a reference that makes you realize it was written circa 2004. After you read this information, i'm guessing you move on to the next website. This is the behavior of most website visitors.
“Deck the halls with boughs of holly, tra-la-la-la-la.” Apart from being a well-known and well-loved Christmas song, it reminds us that the holidays are a time to change things up, redecorate, do things differently and make the most of the time of year to generate goodwill. And it’s not only the Christmas season that this applies to, either. Every business has a “season,” not just retail companies. The trick to making this work for you online lies in knowing what—and when—the season is for your type of work, and being able to leverage trends to make your business blogging and search engine marketing effective.
Remember the days when marketing was always the first department to be downsized when the budget was tight? When it was considered a luxury as opposed to a necessity? Luckily, times have changed, and more companies are realizing that marketing is, in fact, a necessary investment in the business. And like most investments, you want a return on marketing investment that kicks butt. So how do you determine the most effective marketing channels to invest for your industry that will give you the best possible return on your funds? Here’s how:
With the Oscars right around the corner, it’s interesting to look back at over 85 years of the best talent to grace the silver screen. Hollywood’s most influential actors, directors, and motion picture professionals wait a lifetime to step onto the Academy Awards’ stage, but only a select few will ever experience this career-affirming event.
Sometimes, you just gotta do what you gotta do. And one of the things you’ve got to do if you’re in business today is keep up to date with what’s happening in commerce. Marketing in particular moves at the speed of light, so attending marketing conferences is a great way to encapsulate everything you need to know into a couple of days. Even if you aren’t in the marketing business exactly, without the knowledge you gain at these events your efforts to grow your business in 2014 could limp along half-heartedly at best. Having said that, we know it’s not a cheap exercise, and most small business owners have to pick and choose carefully.
Certain industries seem to be "stuck" in the dark ages when it comes to sales techniques - automotive, industrial/manufacturing, and oil/gas to name a few. As one of these old school industries, are your sales techniques the same ones as you were using a decade (or even longer) ago? If the answer to this questions is "yes," it's definitely time to make a few changes and bring your sales strategies into the modern era! With the advent of the Internet and rapid changes in technology and how we communicate, developing effective "new school" sales techniques is as easy (almost) as the click of a mouse. Ready to bring your sales techniques up to speed?
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