Internet Marketing Strategies for Business Growth

Part of the problem is that many people don't realize all of things that Google Alerts can be used for. Below are some of the many ways that marketers can use Google Alerts—but often don’t.

Being the focus of a Twitter trend can be extremely valuable to marketers, a fact which has led many companies to try creating trends. Relatively few succeed in cracking the coveted top 10.

A landing page is a key linchpin in your internet marketing campaign. You’ve sent out emails about it, promoted it on social media and are paying per click to get people to your landing page. Now that they have touched down on your landing page, they can be converted into customers—or be driven away, never to be heard from again.

What went wrong? There are a number of landing page mistakes that can kill your conversion rate and send visitors packing. Common landing page mistakes include: 

Marketing is about communications that leads to sales. To communicate effectively, you have to know your audience; and to sell to them, you have to understand their wants and needs.

What does Google look at when determining its search rankings?That question is at the heart of all SEO strategy, or at least when optimizing for what is by far the world's number one search engine. But Google keeps its search algorithms secret, so answers to the question have to be based on observation and inference. We can observe which pages rank highly for specific searches, compare them to pages that do not rank as high, and make inferences based on differences between the pages.

For many businesses, website design can be more important than the design of their physical store or office space. And the front page of your website is easily the most important part of that design. As the primary entryway into your site, it serves as your online storefront, providing that irreplaceable first impression.

Branding has always been one of the key aspects of marketing a business. In the highly visual and intangible world of Internet marketing, branding becomes even more important.

Mobile devices, such as smartphones and tablets, are well on their way to becoming the primary portals into the online world. This is particularly true for social media sites like Facebook, which encourage people to check in wherever they go, share photos at social events and generally comment on everything they do.

Your marketing content is a very visible reflection of your business, and is literally the first thing that many potential customers see when they come across your company online. If you want to demonstrate to prospects that you provide quality products and services, you need to make certain that your content conveys that sense of quality.

As the world's largest social media network, the potential power of using Facebook for business is hard to ignore.