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With the current focus on inbound marketing, traditional methods such as trade shows are getting a bad rap. Sure, it costs a bomb to be at a trade show, but it’s important for your standing in your industry, right? Even if all you bring home are a couple of leads, it’s about far more than just that. So if you’re going to be there anyway, why not turn it into a useful experience that generates real, qualified leads as well as preserving your reputation?
The company that started the inbound marketing revolution is at it again! At this year’s Inbound conference in Boston, HubSpot CEO Brian Halligan announced a brand spankin’ new CRM that will be fully integrated with the HubSpot marketing software as well as an updated version of Signals now called Sidekick. Halligan says, "Traditional sales technology is necessary but not sufficient. HubSpot's Sales Platform is designed to arm sales teams with the context they need to improve how they engage with companies, prospects, and leads to drive sales instead of driving people crazy." We agree!
Here’s an interesting number: 248,000. That’s how many manufacturing jobs that were open in February of this year according to the Bureau of Labor Statistics. That’s about 5 times the current headcount at Google.
Let’s be honest. Mass email blasts have never really worked. If you haven’t defined a goal or found a way to measure effectiveness you may not realize just how little business you get from bulk emailing. In fact, mass emails probably do more to damage email marketing than help. Each time a marketer finds a way around a blocked address, consumers and email service providers put up an even higher fence.
There are ways to accomplish what you need to do without spending hours and hours at the office or taking work home. Sometimes you just need to stop and consider what is important and what is not. Since you are a busy CEO we will cut to the chase and offer these tips on making the most out of your day without sacrificing your life.
If all your friends were jumping off the bridge, does that mean you should too?” Thanks, mom, for planting one of the great existential questions into our brains from childhood. Still, even that old chestnut draws an interesting analogy. Is it best to follow the crowd, or to stand alone even if it feels strange to do so?
You’ve been hearing about inbound marketing for some time now, right? And you’ve never really wanted to admit that you don’t fully understand exactly what it means and how it works? Fear not—we’ve all been there at some point. So here’s the skinny on all things IM – the top 7 questions you need to have answered, but didn’t want to ask.
Here are our top 5 ways marketing automation will help you find more of that elusive time:
Forbes Magazine listed Houston as #1 in the nation for manufacturing growth in May 2013. What has caused this growth? Cheap energy. Not oil. This time it’s natural gas which has been on an upward surge in production with the advent of “fracking” or hydraulic fracturing of shale fields.
The company’s revenue hinges on how well your sales team brings in the customers and sells products or services. No pressure here, right? But what can you do to create a winning team that consistently meets or exceeds goals without burning them out?
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