Learn More: 713-568-2364
(Download a Free Diagnostic)
As the excessively public nature of social media continues to raise red flags among privacy-philes, the idea of engaging with brands on Facebook and Twitter as a way to attract visitors has lost some of its luster. Enter Snapchat, a social app that allows you to take a photo or record a video and send it to your followers. Once it’s opened and viewed, it’s gone—literally.
It’s difficult to make a decision about whether to embrace a new concept like inbound marketing without having the facts at your disposal. How can you determine whether this new approach is right for your business unless you have some idea about who else is using it, why they are doing so and how it is working for them. Here are some facts about the discipline that every business owner needs to know to determine whether inbound is the future for your company.
You are not going to make many sales if you don't properly follow up with both prospective and existing clients. Many business owners and salespeople are hesitant about making that call or sending that email, though, either for fear of being rejected or fear of being annoying.
Myths and legends abound in business, but some of the most surprising we’ve heard surround the concept of inbound marketing. Hey, we don’t know where people get these from—or why they prevail, when the facts are the click of a mouse away—but they do. Many of the most common myths have two sides of the coin; it doesn’t matter which version you hear, typically neither of them are accurate. We’ve undertaken a myth-busting role here and plan to debunk all the myths so completely, they’ll never bother you again. Here goes:
An important, yet all-too-often overlooked aspect of marketing is the need to properly measure results. What you do as marketers should be moving the needle; if you cannot prove that, then you have failed to justify your existence.
People hate change. We resist with everything we’ve got, until we’re forced to accept it either by someone else or by irrefutable evidence of how it can benefit us. Inbound marketing is a prime example of this. It has been around for some 5 to 6 years now, and in spite of having proved its worth time after time, the majority of Fortune 500 companies have yet to adopt it as an official part of their marketing strategy. Don’t fall into the same trap of throwing money uselessly at the traditional methods that so many businesses are in. There are multiple reasons why you should implement an inbound marketing strategy, regardless of what your competitors are doing—or aren’t.
One of the more recent trends in Internet marketing is the use of crowdsourcing Crowdsourcing" is a term that didn't even exist prior to 2006. It refers to the practice of outsourcing work to a crowd of individuals. Instead of hiring one person or one firm, you solicit help from the collective online social sphere.
For small to mid-size businesses, creating an effective marketing strategy can be a challenge. Smaller companies must make do with smaller budgets, even when competing against industry giants. That means they must be smarter in the way they allocate their resources and time.
Every great business success in history started with the launch of a new product or service. Of course, many new products also fail after launch. Whether a new product is a success or a failure is often determined by how well it is marketed. So how can you give your new product the greatest chance of success? Though every offering is different and requires its own strategy, below are some tips you can follow when determining how to launch and market a new product.
A picture is worth a thousand words. But sometimes you need the words as well. How much more effective is it then to use both words and picture, or more accurately, words in a picture? That’s the principle behind the Rise of the Infographic, which has been around for a long time (think: weather maps) but only recently came within the reach of the average person. The development of new digital tools make it simple to create the combination of imagery and data that makes an infographic, and this means anyone can now take advantage of the option in their content marketing.
© 2013 Zizinya Web Solutions, LLC