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Quite a bit of business is conducted on the golf course. It’s the perfect place; you are together with a group of others for hours at a time, perfect for getting to know them. It’s easier to get people to play a game than attend a meeting. Golf events are also excellent venues for promoting your business besides playing the links yourself. And it’s actually OK to be a duffer (not very good at it) if you handle yourself well.
If you think spending at least a little part of your day sniffing around Google, taking a quick peek at relevant Facebook pages or updating your LinkedIn profile represents slacking, then you might be a good candidate for learning more about inbound marketing – today’s way to identify a target audience and speak directly to them.
The days of excess fat are over. No, we aren’t talking about your health, although that matters too. We’re talking about your business and how keeping it “lean” makes it possible for you to market it like a well-oiled machine. Why? Because it:
“Getting through the gate” has to be the first order of the day for a sales person. And when that gate is manned by the proverbial bulldog receptionist, you really have your work cut out for you. How often do you run into receptionists who think they’re Tim Howard? Often, I tell ya ... No question, with his record, Tim would make a great gatekeeper. So how would you get past him? Believe it or not, with the right marketing strategies you can turn your local “Tim” into one of the resources your sales team can use to your benefit.
What does it mean to be lean?
Apparently there are many businesses that still think they have a secret weapon, an edge that their competitors would use successfully against them if the secret was revealed. These businesses think that by limiting the amount of information they publish they will keep their secret sauce recipe from those who want to outsell them.
As a refresher, “smarketing” is sales and marketing cooperating and collaborating to increase sales. Wait! Don’t stop reading; it can happen!
When you’re talking “innovative manufacturing companies,” it’s only natural to think in terms of improving supply chain management, filling skills gaps and other opportunities that position your business for success in an increasingly competitive environment. No less a source than Forbes magazine recently outlined six innovative ideas for manufacturing, and all of them leaned toward talent, technology and trend-watching.
Ok, so the idea behind marketing automation is that it increases the operational efficiency of your business while boosting your revenue generation. It supposedly makes the “routine and repeatable” tasks happen without human intervention, such as:
With the current focus on inbound marketing, traditional methods such as trade shows are getting a bad rap. Sure, it costs a bomb to be at a trade show, but it’s important for your standing in your industry, right? Even if all you bring home are a couple of leads, it’s about far more than just that. So if you’re going to be there anyway, why not turn it into a useful experience that generates real, qualified leads as well as preserving your reputation?
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