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Are you afraid marketing a construction company could become a snooze-a-palooza? It doesn’t have to be. With some creative content ideas and following great inbound marketing practices you can keep your audience’s attention and win their business.
Whether you are just starting to dream about having your own business or are just about to make the leap, you need to know about the tough decisions you will have. Running a company isn’t for everyone. Thinking about this list may give you a clue to whether it’s for you.
If you are an inbound marketer you are a publisher. And any publisher can tell you how hard it is to keep track of all the information, projects, notes, deadlines and content for multiple campaigns. Being in charge of all this makes a normally imperturbable person look and feel like that iconic “Stress” poster of Cathy with every hair standing on end and papers wafting in the air around her.
If there’s a lesson to be learned it’s that it gets published faster than you can read it. Keeping up with the flood of information propelled by the internet can seem like a hopeless cause, but you need to stay up to date on the happenings in the manufacturing industry.
Doth thou knowest of the Seven Deadly Sins of Marketing? Nay? Then, proceed, fair reader and gaze upon these practices most vile. Twill do thine heart, mind and business good.
“I sent you a whole list of leads last week. Why haven’t you worked them?” moans Maddy Marketer.
Traditional marketing, that bastion of print ads, radio spots, and billboards, isn’t completely obsolete but its horizons are being expanded exponentially by digital or online marketing techniques. The toolbox for marketers has gotten much bigger of late and your competition is embracing it whether you are or not. So are your customers.
What do George Takei and Esther Dyson have in common? They are both winners of a Shorty Award. The Shorty Awards, in their 6th year, honor the best of social media short form content from ask.fm to YouTube.
Building alliances, thwarting danger and fighting for the right to rule are common themes in Game of Thrones. Sounds a lot like marketing, doesn’t it? While the battle rages on in HBO’s hit series, marketers are fighting battles of their own. In the game of marketing, seven strategies emerge as the requisite components of a winning battle plan.
As you may have heard, so-called “interruption” marketing is out. This includes things like TV commercials, pop-up and pop-under ads, non-relevant banner ads, direct mail, unsolicited email, and anything else that gets in front of a customer’s face before he’s ready to think about it.
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