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“Getting through the gate” has to be the first order of the day for a sales person. And when that gate is manned by the proverbial bulldog receptionist, you really have your work cut out for you. How often do you run into receptionists who think they’re Tim Howard? Often, I tell ya ... No question, with his record, Tim would make a great gatekeeper. So how would you get past him? Believe it or not, with the right marketing strategies you can turn your local “Tim” into one of the resources your sales team can use to your benefit.
What does it mean to be lean?
Apparently there are many businesses that still think they have a secret weapon, an edge that their competitors would use successfully against them if the secret was revealed. These businesses think that by limiting the amount of information they publish they will keep their secret sauce recipe from those who want to outsell them.
As a refresher, “smarketing” is sales and marketing cooperating and collaborating to increase sales. Wait! Don’t stop reading; it can happen!
When you’re talking “innovative manufacturing companies,” it’s only natural to think in terms of improving supply chain management, filling skills gaps and other opportunities that position your business for success in an increasingly competitive environment. No less a source than Forbes magazine recently outlined six innovative ideas for manufacturing, and all of them leaned toward talent, technology and trend-watching.
Ok, so the idea behind marketing automation is that it increases the operational efficiency of your business while boosting your revenue generation. It supposedly makes the “routine and repeatable” tasks happen without human intervention, such as:
With the current focus on inbound marketing, traditional methods such as trade shows are getting a bad rap. Sure, it costs a bomb to be at a trade show, but it’s important for your standing in your industry, right? Even if all you bring home are a couple of leads, it’s about far more than just that. So if you’re going to be there anyway, why not turn it into a useful experience that generates real, qualified leads as well as preserving your reputation?
The company that started the inbound marketing revolution is at it again! At this year’s Inbound conference in Boston, HubSpot CEO Brian Halligan announced a brand spankin’ new CRM that will be fully integrated with the HubSpot marketing software as well as an updated version of Signals now called Sidekick. Halligan says, "Traditional sales technology is necessary but not sufficient. HubSpot's Sales Platform is designed to arm sales teams with the context they need to improve how they engage with companies, prospects, and leads to drive sales instead of driving people crazy." We agree!
Here’s an interesting number: 248,000. That’s how many manufacturing jobs that were open in February of this year according to the Bureau of Labor Statistics. That’s about 5 times the current headcount at Google.
Let’s be honest. Mass email blasts have never really worked. If you haven’t defined a goal or found a way to measure effectiveness you may not realize just how little business you get from bulk emailing. In fact, mass emails probably do more to damage email marketing than help. Each time a marketer finds a way around a blocked address, consumers and email service providers put up an even higher fence.
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